Serie A could trial earlier late kick-off times this season

The debate over late evening kick-off times in Serie A has resurfaced, with the league reportedly pushing to bring forward prime-time matches.

According to Corriere della Sera, via TuttoMercatoWeb, Lega Serie A is pressuring broadcast partner DAZN to trial a 20:00 kick-off slot in place of the current 20:45, potentially as early as this season.

The league’s argument is twofold.

Firstly, earlier starts could encourage younger fans and families to return to stadiums, something many clubs have struggled with in recent years.

Secondly, coaches and medical staff have highlighted the impact of late finishes on player recovery during an increasingly congested calendar.

Milan coach Massimiliano Allegri has been one of the most vocal supporters of the shift.

Speaking recently, he argued that “matches finishing later means less time to sleep and to rest. Even three extra hours of recovery would make a difference.” Allegri suggested earlier kick-offs could help reduce the strain placed on players competing twice per week.

Discussions between the league and DAZN are ongoing, and no formal decision has been taken. The broadcaster’s scheduling commitments, including international feeds, pose potential logistical challenges. However, the possibility of a “test run” match later this season remains in play.