Keith Andrews was Brentford's set-piece coach before being appointed head coach in June
It was a tactical weapon Rory Delap used to shake up the Premier League after Stoke's arrival in 2008 – causing havoc by launching the ball into the box.
And now it is happening more and more in the top flight, with Brentford proving to be the masters of it.
Against Chelsea on Saturday, Fabio Carvalho scored a late goal following a Kevin Schade long throw to secure a 2-2 draw.
That was the last of a glut of long throws during the game from first Michael Kayode and then Schade.
Earlier on, Chelsea keeper Robert Sanchez had tipped a Schade long throw over the bar even though nobody had appeared to touch it on the way through.
It is the seventh goal that the Bees have scored from long throws since the start of last season, five more than other Premier League team.